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The purpose of a Brand DNA is to create your brand story and understand more about your brand so you can share this with your customers and allow them to create a connection with your brand.

 

Your DNA is the essence of your business identity - It defines what makes your brand unique and distinguishes what makes you different from your competitors and giving your customers a reason to buy from you than your competitors.

I have created a freebie to help you answer questions that will help you develop and start your Brand DNI.

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