What does Instagram Insights / Analytics Mean for a Small Business?

๐Ÿ‘ฉโ€๐Ÿ’ป How can you use the data Instagram gives you in 'Insights'? And WTF does it mean?

Instagram gives you a decent amount of data that allows you to understand more about your audience, activity and content from a weeks timeframe.

So what can you find out?


โœ”๏ธ Gender

โœ”๏ธ Age range

โœ”๏ธ What day your followers are most active on Instagram (not on your content)

โœ”๏ธ What hour they're active and using Instagram (not on your content)


โœ”๏ธ How many unique accounts your posts have reached

โœ”๏ธ The number of times that all your posts have been seen

โœ”๏ธ The number of profile visits you've had

โœ”๏ธ The number of website, telephone number or location clicks you've had


โœ”๏ธ Overview of your content from 7 days to 2 years. From here you can view your posts based on interactions such as comments, reach, engagement, website clicks etc.

โœ”๏ธ You can use this data to help develop your business, your understanding of your target audience for paid ads, scheduling your content and more.

โœจ We cover Instagram Analytics in great detail and show how you can use your data to help achieve your Instagram Goals and get more from Instagram as a sales channel in our Instagram Masterclasses. Click here to view more

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