What does Instagram Insights / Analytics Mean for a Small Business?

👩💻 How can you use the data Instagram gives you in 'Insights'? And WTF does it mean?
Instagram gives you a decent amount of data that allows you to understand more about your audience, activity and content from a weeks timeframe.
So what can you find out?
𝘼𝙐𝘿𝙄𝙀𝙉𝘾𝙀
✔️ Gender
✔️ Age range
✔️ What day your followers are most active on Instagram (not on your content)
✔️ What hour they're active and using Instagram (not on your content)
𝘼𝘾𝙏𝙄𝙑𝙄𝙏𝙔
✔️ How many unique accounts your posts have reached
✔️ The number of times that all your posts have been seen
✔️ The number of profile visits you've had
✔️ The number of website, telephone number or location clicks you've had
𝘾𝙊𝙉𝙏𝙀𝙉𝙏
✔️ Overview of your content from 7 days to 2 years. From here you can view your posts based on interactions such as comments, reach, engagement, website clicks etc.
✔️ You can use this data to help develop your business, your understanding of your target audience for paid ads, scheduling your content and more.
✨ We cover Instagram Analytics in great detail and show how you can use your data to help achieve your Instagram Goals and get more from Instagram as a sales channel in our Instagram Masterclasses. Click here to view more